Local cost gradient descent
The act of moving toward where we as individuals expect the life of lesser negativity to be. It can be assumed that information is communicated in order to nudge each individual person closer to an evolutionarily useful view of a situation. Information is communicated in order to improve individual survival and reproduction through the use of a distributed information processing social network. Those who could exchange information efficiently in this model were favored and [Q.E.D.] we are efficient information exchanging individuals within a social information process.